Social media marketing is a kind of marketing which takes place on all the small and big social media platforms. It involves different kind of activities that has the common social media aspect to connect to the audience.
So whether you want to promote a blog post about your product on social media or may be connect to the new audience through videos, if you are doing it on Facebook or Twitter or may be some other social media, it is known as social media marketing.
Ultimately, what you are doing might not be something new or unique, but it is just a way of presenting the content in a way that it immediately attracts the target audience.
Should you do social media marketing for your business?
Social media marketing has now become a must for both the small and big business. Whether you are doing it organically or using the paid strategies, social media gives you the opportunity to connect with a large scale audience who can help your business grow.
Needless to mention, everything is not “free” here. Sometimes, you have to make a small investment which can do wonders if done in the right way. What you must understand is that it may not work for everyone, and therefore it should not be considered as a way to make quick money. It needs the right planning and strategy to be successful on social media.
The fact which we all need to understand is that social media marketing has a lot of potential for both the small and big businesses, but it is not about sharing tweets and earning quick cash. It needs a strategic plan.
What can you get out of social media marketing?
As it’s already mentioned, there are different kinds of strategies, and the result will depend on which one you choose for your business. But here’s a list of the benefits you can enjoy if your business opts for social media marketing:
- Quick and easy customer service no matter where your customers are.
- A perfect platform to connect with the global customers.
- Build brand loyalty among your existing and prospective customers.
- You can reach new customers without any huge costs.
- Promote your work culture which can help you recruit the right people.
- It’s not only a platform to sale, but mostly used by businesses to create brand awareness which can help you reap benefits in the long run.
How do you get started?
First and foremost, you need to do a little bit of analysis on your current position. If you’re not active on social media and don’t using any channels, you won’t take much time with the audit process. The next step is to get started.
Along with that, you also need to consider the following aspects:-
- Make a list of the channels you’re active on.
- Which channels are the most effective? Which channels are not giving any results?
- What kind of posts are working for your business?
- Are you catering to the right target audience?
- Do you want to get rid of any irrelevant channels? Perhaps you want to get rid of irrelevant content.
What exactly you should not post?
There are many small and big businesses which are sharing tweets and getting into trouble. Sometimes, the information is wrong and something it’s the joke which goes wrong. It might result into an embarrassing situation if you do the same. Social media is a double-edged sword, and therefore you need to be careful.
Of course, there’s no hard and fast rule of what you should post, and what you shouldn’t. It will depend on your business. You need to understand your brand voice. You can always share jokes or memes, but only when it goes with your business. If you are a sports brand, share motivational or sports stories which will promote sports culture in India.
Sit down. Write the posts. Make sure the social media expert is aware of the reputation of your company. Don’t share off topics in your timeline. And the customer service approach should be right because it can only help you win your customer’s heart.
Never ever spam your followers with sales links. People are not on social media platforms to buy products all the time, but it also doesn’t mean that they won’t buy anything. It’s the approach which matters more than anything.
You can always share sales posts, but think about the approach before sharing the message with them. Let people check your products randomly rather than shoving it on their face all the time.
Choosing The Right Platforms For Your Business
You don’t need to try every other platform, but do a little bit of research on what works and what doesn’t. Every platform is different, and so is the audience. Therefore, social media optimization should be done strategically.
A short tweet can do well in twitter, but when it comes to LinkedIn; the information should be more actionable and advice based. Keep all these great tips in mind to make the most of social media for your business.