SEO Glossary: 100+ Ultimate Terms & Definitions You Need to Know

As per the SEO’s point of view, It’s very important to be updated with new and old various SEO glossary terms of internet marketing. As we know, Google changes their algorithms at regular interval so it’s very important to aware with that updates and terms which Google upgrade time to time.

SEO Glossary: 100+ Ultimate Terms

So here we are trying to know some important terms and facts of SEO which will help to update us regularly.

1-  Meta Title

This is the most valuable meta tag which denotes web page information.  Title tags and meta descriptions are bits of HTML code in the header of a web page. They assist search engines like Google, Bing, Yahoo etc understand the content on a page. A page’s title tag and meta description are typically proven on every occasion that web page seems in seek search engine effects.

2-  Meta Description 

The meta description is a snippet of up to about 320 characters – a tag in HTML – which summarizes a page’s content material. Search engines like Google show the meta description in search results by and large while the searched-for word is within the description, so optimizing the meta description is vital for on-page page SEO.

3-  Meta Keywords 

Meta Keywords are a specific type of meta tag that appears in the HTML code of a Web page and help tell search engines what the topic of the page is.

4-  Meta Robots Tag –  (“Index, follow” / “index, nofollow” / “noindex, follow” / “noindex, nofollow”)

There is another important meta tag i.e Meta Robots Tag. it is used for spiders to ask them for indexing or follow the web pages.

We can use some various techniques in robot tag –

  • Index, follow – Index web-page and follow all the links which are towards to this web page.
  • noIndex, nofollow –  no index that web-page and also nofollow all the links which are towards to this web page.
  • Index, nofollow – the Only index that web-page but nofollow all the links which are towards to this web page.
  • Noindex, follow –  No index that web-page, only follows all the links which are towards to this web page.

5-  OG Tag ( Open Graph Protocols)

Open graph protocol tag also is known as a social media tag which is used for facebook authentication.

6-  Twitter Cards

This is also a social media tag which is used for twitter authentication.

7-  Canonical Issues

A canonical issue means that your website can be accessed by search engines from several different URLs. Like URL with “www” or URL without “www” such as- (www.seotreasures.com  and seotreasures.com). Apart from this if you have URLs like (www.seotreasures.com and www.seotreasures.com/index.php), This is also different URLs as per Google’s point of view.

Which means that search engines like google and yahoo can then potentially index your website below distinct URLs, which means that it’ll seem like a website of duplicated content material.

8-  Canonical Tag / URLs

Canonical Tag tells search engines that a specific page denotes the master copy of the web page. By using the canonical tag, we can prevent problems caused by identical or “duplicate” content appearing on multiple URLs.

Source Code – 

<rel=”canonical” href=”canonical URL” />

9-  Hreflang Tag

This type of tag is used to specify particular language which we use in our web pages.

10-  Robots.txt File

This file is used for spiders to allow or disallow files or folders of a website. This is also interlinked with a website’s sitemap (XML Sitemap).

11-  Difference between Robots.txt & Robot tag 

Robots file is used to hide web content from Google spider whereas Robot tag is used to inform the crawler for index and follow our web pages.

The purpose to use Robots file is to allow or disallow web content from crawler as well as for 404 errors removal. whereas Robot tag is a force technique to tell spiders for indexing.

12-  Google Analytics 

Google Analytics tool (GA) is used to track the website’s visitors or traffic.

13-  Google Tag Manager 

Google tag manager has a kind of HTML tag which is used to track and analytics on websites including conversion tracking, site analytics, remarketing, and more.

14-  Google Webmaster 

Google Webmaster tool (GWM) is used to analyze website’s backlink and crawl errors etc. We can also use this to submit a sitemap and to check index pages.

15-  Image ALT Tag 

Google does not crawl images because it is text driven. In steed of an image, ALT tag has been used to identify the image to search engine.

16-  Heading tag

Heading tag is a kind of HTML tag which is used in source code to denotes the heading of the web pages. We use H1 to H6 heading tag in which H1 is the most important heading whereas H6 is the least important heading.

17-  Content Optimization

This technique is used to check content duplicacy. As per the Google algorithm, we need to optimize content regularly and we have to use unique and rich content on the website.

18-  301 Redirect

301 redirect is used for permanent redirection of old web pages to new web pages.

19-  302 Redirect

302 redirect is used for temporary redirection of old web pages to new web pages.

20-  Anchor Text (Link Text Optimization)

Anchor text is a clickable text in which we use a hyperlink with targeted keywords. The process to create anchor text denotes Link Text Optimization.

21-  Sitemap

A sitemap is a kind of file which has the list of web pages of the website to tell the search engines for organizing the website structure.

22-  SERPs

SERPs denotes Search Engine Result Pages where any user can submit their query and get the answer in return.

23-  Links

Building links are one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.

24-  Adwords

Google Adwords is used for paid campaigning to get unnatural or paid traffic.

25-  Affiliate Marketing

Associate advertising as known as Affiliate marketing is a type of performance-primarily based advertising and marketing wherein a commercial enterprise rewards one or greater associates for every visitor or customer added by using the affiliate’s own advertising efforts.

26-  Algorithm

A process or set of rules to be followed in calculations or other problem-solving operations. Google has various algorithm for SEO i.e Search ranking algorithm and Search result algorithm.

27-  Black Hat SEO

Black hat SEO is an unethical way to promote the websites. Google strictly disallow this technique. There are various ways which are used in this technique –  Cloaking, Hidden text, Link Farming, Keywords Stuffing etc.

28- White Hat SEO

Just opposite to black hat SEO. In white hat SEO, we follow all the guidelines of Google webmaster to get the better result and higher ranking as well.

29-  Blog

A blog is a discussion or informational website published on the World Wide Web consisting of discrete. In Blog writing, we describe any topic in an informal way.

30-  Article

Article writing is an expression of one’s thought on a problem or a subject logically and coherently written insignificant paragraphs. In Article writing, we describe any topic in a formal way.

31-  Search Engine Crawler / Spiders

A web crawler or spider is a programmed script that browses the World Wide Web in a methodical, automatic way. This process is referred to as web crawling or spidering.

32-  Crawling

Crawling is a process of Search Engine Spiders to crawl and index of any website. It is performed by a search engine crawler when searching for relevant websites on the index.

33-  Indexing

Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website isn’t in a search engine’s index, customers will no longer be able to discover it.

34-  Bounce Rate

The percentage of visitors to a particular website who navigate away from the site after viewing only one page.

35-  Exit Rate

The percentage of visitors to a particular website who spent some time on the website and view some other pages. They leave the website from a specific page.

36-  Pogo – Sticking

Pogo-sticking is while the visitors click on a hyperlink on a SERP, see that it’s not what they are searching out, and without delay bounces off by hitting the back button.

37-  Difference between Bounce Rate & Pogo – Sticking

Bounce rate: A high bounce rate isn’t always bad, as it is able to imply that even as the user didn’t travel deeper into a website, he/she spent some time at the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content, the activity is considered a bounce.

Pogo sticking: It occurs when a visitor performs a search, clicks on the result which they got, very quickly click back to the search result web page, and clicks on a unique result. This kind of behavior is a right away result of instantaneous dissatisfaction inside the search result. This always has a negative aspect to it.

38-  Bread Crumbs

Breadcrumbs are links that allow a user to track their direction or path from the web page they’re currently viewing to the homepage of your website. They appear close to the top of your page and reflect the structure of your site.

39-  Click Fraud

The practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host website or draining revenue from the advertiser.

40-  Cloaking

Cloaking is a kind of technique in which the content presented to the search engine spider is different from that presented to the user’s browser.

41-  CMS

A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management (ECM) and web content management (WCM).

There are various CMSs to use –

  • WordPress
  • Magento
  • Drupal
  • Joomla
  • OpenCart
  • Prestashop

42-  Comment Spam

Comment spam is a term utilized by spam blacklist servers such as Project SEOTreasures to refer to a wide category of spambot or spammer postings which abuse web-based forms to post spontaneous advertisements as comments on forums, blogs, wikis and online guest books.

43-  Contextual Advertisement

Contextual advertising is a kind of targeted advertising for advertisements performing on websites or different media, such as content displayed in cellular browsers.

44-  Conversion rate

Your conversion rate is the percentage of visitors to your website that absolute a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of a prosperous marketing and web design: It approaches humans to need what you’re providing that they’re easily able to get it.

45-  Cost Per Click (C P C)

Pay-per-click (PPC), additionally known as cost per click(CPC), is a web advertising and marketing version used to direct visitors to websites, in which an advertiser pays a publisher (generally a website proprietor or a network of websites) whilst the advert is clicked.

46-  CPM

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the Roman numeral for 1,000.

CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions, then multiplying the total by 1000 (CPM = cost/impressions x 1000). Generally, a CPM rate is set by a platform for its advertising space and used to calculate the overall cost of an advert marketing campaign.

47-  Deep Linking

Inside the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, normally searchable or indexed, a piece of web content on a website, rather than the website’s homepage.

Deep linking refers to the inclusion of hyperlinks within content directing traffic beyond a business’ home page and other entry pages. The exercise is used in internet marketing to guide users to pages that include more informative content, which includes calls to action, that can assist agencies to enhance web conversions.

48-  Dofollow Link

Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text.

49-  Nofollow Link

Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index.

A nofollow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.

50-  Doorway / Gateway Pages

Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. Characteristically, they offer little value to visitors and serve the sole purpose of boosting SEO value.

Gateway pages are pages specially optimized for one search engine and 1-3 keywords. They are also known as “doorway,” “bridge,” “entry,” “jump” or “supplemental” pages. Gateway pages stand on their own, separate from the rest of a site.

51-  Duplicate Content

Duplicate content generally refers to that type of content which is already available on the web and you completely match that.

Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

52-  Google Bomb

The terms Google bomb and Googlewashing refer to the practice of causing a website to rank highly in web search engine results for irrelevant, unrelated or off-topic search terms by linking heavily. In contrast, search engine optimization (SEO) is the practice of improving the search engine listings of web pages for relevant search terms.

53-  Google Bowling

Google Bowling means Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don’t like or want to appear in the SERPs). There is one thing that protects a website against Google Bowling – a solid backlink profile of its own.

54-  Google Dance

Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate repeatedly.

55-  Link Juice

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

56-  Click

How often any user hits on the particular keyword or phrase known as a click.

57-  Impression

How often your ads are appearing on the web known as Impression.

58-  Inbound Link (Internal Link)

The links which point towards to your website known as an internal link or inbound link. SEO marketers create these links on other websites.

59-  Outbound Link (External Link)

External links refer to links to a web page that direct toward a link destination that is on another website.

60-  Google Sandbox

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect.

There is another theory about Google Sandbox which denotes that when a new website or web pages indexed by the crawler, put into a place and when that page gets some quality backlink or has some quality content then Google reoptimize that page and show into SERPs.

61- Keywords – (Exact Match / Broad Match / Phrase Match / Long Tail / Generic)

Keywords are the keywords and phrases in web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

Types of Keywords-

  • Exact Match – Exact Match is the Google AdWords keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. With Exact Match, your ads may appear when the meaning of someone’s search exactly matches your keyword. Example-  [Shoes of Men]
  • Broad Match – Broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It’s called “broad” because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword. Example–  Shoes of Men
  • Phrase Match – Phrase match lets a keyword trigger your ad to show only when someone searches for your exact keyword phrase, or close variations of your exact keyword phrase, with potentially other words before or after that phrase. Example– “Shoes of Men”
  • Long Tail Keyword – Long tail keywords are phrases containing over 4+ words that make search results highly specific. Also, long tail keywords are easy to rank compare to single word keyword.
  • Generic Keyword – Generic keyword is that kind of keyword which contains some or few word phrase and didn’t refer any brand name directly for user search. Basically, Generic keyword has only one word which is very competitive as per SEO point of view. Example– Piston, Recliners, Furniture

62- Keyword Cannibalization

Keyword cannibalization is something to take seriously as it can potentially damage your rankings for multiple reasons. Keyword cannibalization happens when any single keyword is targeted on multiple pages.

63- Keyword Density

Keyword Density is the percentage of the repeated keyword in any paragraph of a webpage.. Google allow this but there is a condition like a keyword density should be 1 to 3 % only. It can vary with Google’s regular update.

64- Keyword Frequency

Keyword frequency is the number of times a key-word or word appears on a single Web page.

65- Keyword Stuffing

Whilst we exceed the limit of keyword density i.e known as keyword stuffing. Keyword stuffing is the exercise of inserting a large number of keywords into Webpage content.

66- Keyword Proximity

A search term can be made up of a combination of keywords. The keyword proximity refers to the distance between the search term’s individual keywords. For example – a website contains the keywords that make up the search term “Detroit Corporate Photographer” in the sentence Detroit Photographer Blake Discher specializes in corporate photography”.The search term proximity between “Detroit” and “Photographer” is excellent, zero words, but between “Photographer” and “corporate, it is four words. The smaller the distance between a search term individual keywords, the more relevant it will be from a search engine’s point of view.

67- Keywords Prominence

Keywords Prominence is a process to place any keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.

68- Keyword Stemming

Keyword stemming is a kind of search engine optimization technique in which we create new keywords with the help of prefix and suffix.

Example-  Seo Company – Main Keyword

Keyword Stemming –

The result is – Seo Company in Delhi or Seo Company in Noida     (With Suffix)

Best Seo Company or Top Seo Company   (With Prefix)

69- Landing Page

A web page which serves as the entry point for a website or a selected segment or section of a website. In internet marketing, a landing page, from time to time referred to as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

70- LSI (Latent Semantic Indexing)

LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.

71- Google Suggest / Autocomplete

Google Suggest is a part of the autocomplete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop-down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.

72- Spamdexing

In digital marketing and online advertising, spamdexing is the deliberate manipulation of search engine indexes.

73- Link Building

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

74- Link Baiting

Link baiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.

75- Link Exchange / Reciprocal Link / Link Swapping

A link exchange is a confederation of websites that operates similarly to a webring. Webmasters register their websites with a central organization, that runs the exchange, and in turn, receive from the exchange HTML code which they insert into their web pages.

A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other’s site. Generally, this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

76- Link Farming

A set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page’s search engine ranking. That process is known as Link Farming.

77- Link Sculpting

Link sculpting, when put simply, is “effectively distributing the ranking influence of the pages of your pages, within your site”.

78- OFF Page SEO

In OFF Page SEO, we advertise on other websites through link button. The aim of this type is traffic & advertisement. We have to create links on other websites.

79- ON Page SEO

On-Page SEO refers to all the things that you can do on your website to help your rank higher, such as web-page titles, internal linking, meta tags & descriptions, etc.

80- Organic traffic

Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

81- Organic / Natural Link

An organic link is a link from someone else’s website, blog or social account where they linked to your site without being asked to. You had nothing to do with this other than provide great content that they felt was worth sharing with their readers and/or followers.

82- Referral traffic

Referral traffic is Google’s method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

83- ROI (Returns on Investment)

Return on investment is the ratio between the net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment’s gains compare favorably to its cost.

84- SEO Friendly URL

SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.

SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.

Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.

As per the Google’s guidelines, the first 3-5 words in a URL are given more weight.

So try to make your URLs short and simple. And always include your target keyword in your URL.

85- Google Ranking Factor 

Research reveals that there are over 200 Google ranking factors. However, recently, a Search Quality Senior Strategist at Google reveals that there are top 3 ranking signals in Google’s search algorithm.

  1. Backlinks
  2. Content
  3. RankBrain

86- Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score.

87- Page Authority

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

88- Guest Posting / Blogging

Guest posting is that where you write an article and post it on someone else’ blog or website with their author bio. In another word, it is a practice which is used by the blogger to enhance blog traffic. Apart from this, it helps to build brand awareness with the help of different types of potential audience.

89- Google Panda

Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. Now it is officially part of Google’s core ranking algorithm.

Google Panda was created to target sites that publish low-quality content and penalize them if possible.

90- Google Penguin

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized. Now it is officially part of Google’s core search algorithm.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that was of high quality in a generic sense.

91- Google Hummingbird

Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.

One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

92- Google Pigeon

Google Pigeon is the code name given to one of Google’s local search algorithm updates. This update was released on July 24, 2014. It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

93- Mobilegeddon

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015. The main effect of this update is to give priority to the websites that display well on smartphones and other mobile devices. Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

94- HTTPS / SSL Update

HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.

HTTPS/SSL is important for SEO.

95- Google Penalty

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review. It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

96- Google Sitelinks

Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results. These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site. These are automatically added by Google using its algorithms. Page content, Site structure, Internal links, and user behavior may be responsible for these.

97- Google Knowledge Graph

The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results. Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.

98- AMP  ( Accelerated Mobile Page)

AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

99- Disavow Tool

Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.

100- Google Fetch

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site. Basically, that feature is used to index web pages forcefully.

101- Google’s Rich Answer Box

A rich answer is an attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website. Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step-by-step directions, maps, and much more.

102- CCTLD –

Known as Country Code Top Level Domain.  It’s country code top-level domains.

103- Alexa Rank

Alexa rank is very important for SEO purpose, your website’s value and impression depends on your Alexa ranking. In SEO mostly webmasters watch and decide your site’s valuation by it’s Alexa ranking. The Alexa rank is a crude measure of traffic. And the traffic to a site has an increasing impact on its ranking. Basically Alexa rank is just opposite to Google Rank. Alexa Ranking factor is 1 to 10 (1- Highest Value, 10- Lowest value).

104- Analytics Goal

Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an eCommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

105- Analytics Funnel

Introduction to funnels in Google Analytics. In Google Analytics, a funnel is a navigation path (series of web pages) in which you expect your website users to follow, to achieve website goals. A funnel is made up of a goal page(s) and one or more funnel pages (also known as the funnel steps)

106- Conversion funnel

The conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

107- Analytics Multi-Channel Funnel

The conversion paths are collected via the Google Analytics cookie which records interactions by the same browser and machine. The MultiChannel Funnels data combines the Google Analytics conversion data with the sequence of interactions captured in the cookie.

108- Google Trends

Google Trends is a public web facility of Google Inc., that shows how often a particular search term is entered or used to search, relative to the total search volume across various regions and languages in the world. The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time. Most important of all, Google Trends shows you high-volume trending search terms in your niche.

109- Crawl Error

The term is used by Google Webmaster to show the errors which occur in the crawling process of your website. These errors can be either client side or server side or both.

110- Crawl State

The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days.

111- Crawl-Delay

Crawldelay is used to stop the bot from crawling web pages or website very often. However, it ought to be used when your website has a number of pages and is a big length website. Crawldelay may be utilized in social bookmarking sites, sites like twitter, facebook, and many others. which might be very frequently updated.

User-agent: Googlebot.

Crawl-delay: 10

112- RankBrain

Released by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which gives the useful resource to Google to method its search queries through an algorithm-learning program.

Rankbrain is a set of rules gaining knowledge of artificial intelligence system. It helps Google to manner search results and provides extra relevant search consequences for customers.

113- Rich Snippets / Schema markup tag / structured data markup

Rich Snippets is the term used to describe structured data markup that website operators can add to their existing HTML, which in turn allow search engines like Google to higher understand what facts are contained on every web page.

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