Search Engine Optimization – A technique to grow the Business online

Search Engine Optimization – It is a process which affects a visibility of websites on the webpage in search engines, natural or unpaid organic search result.

Type of SEO –

We use two types of search engine optimization –

OFF Page SEO – In which we advertise on other websites through link button. The aim of this type is traffic & advertisement. We have to create links on other websites.

We make links through various kind of OFF Page activities, which are as follows-

  • Directory Submission
  • Bookmark Submission
  • Article Submission
  • Blog creation & posting
  • Blog Commenting
  • Press Release Submission
  • Forum Posting
  • Classified Ads Posting
  • Profile Creation
  • Local Business Listing
  • RSS Submission
  • Bookmark Syndication
  • Link Wheel Creation
  • Guest Blogging or Guest Posting
  • ON Page SEO – In which we make changes in our websites though Title & Meta.

We use various activities in ON Page also, which are as follows-

  • Title Tag
  • Meta Tag
  • Heading Tag
  • Alt Tag (For Image Indexing)
  • Keyword Density
  • Keyword Proximity
  • Keyword Prominence
  • Anchor Tag (Link Title Optimization)
  • Keywords Research
  • OG Tag (Facebook Authentication Protocol )
  • Twitter Cards
  • GEO-Tag (Location Based Tag)
  • Google Analytics
  • Google Webmaster
  • Sitemaps (XML, HTML, TXT)
  • Robots File
  • WWW Redirection
  • Index Page Redirection
  • Broken link or Dead link Optimization 

SEO Techniques –

As per the Google webmaster guidelines, we use three types of SEO techniques- 

  • White Hat SEO –

This technique strictly follow the webmaster’s guidelines. This access to search rules work done.

  • Black Hat SEO –

This technique does not follow the webmaster’s guidelines. Access to search engine work is not done. In which we use a lot of black hat techniques like Buying link, Link exchange, Reciprocal links, Cloaking, Hidden text etc.

  • Grey Hat SEO –

The mixture of black hat and white hat is called a grey hat SEO. Normally SEO experts are used grey hat SEO to get the highest ranking of the keywords.

 


2 thought on “Search Engine Optimization – A technique to grow the Business online”

  1. kaajas

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  2. Tony

    It’s hard to come by knowledgeable people about this subject, however, you sound like you know what you’re talking about! Thanks|

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