ARTICLE WRITING
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Snappy content writing is always a critical thing in SEO to optimize the website. So here we will discuss how we can write best as well as unique Article and Blog for our website.
An article is an expression of one’s thought on an issue or a subject logically and coherently written in meaningful paragraphs. Writing an article is a challenging task. It needs creativity, good vocabulary, good knowledge of the subject and skill to organize ideas.
Purpose- To focus on themes like social concern, narrating an event, description of a place, etc.
Format-
1- Heading/Title- Must be catchy and sharp
2- Body-
- I Para: Introduction – Start with a slogan, a question, an amazing fact, figure or statement.
- II/III Para:Content – Causes, effects, present state of affairs, etc.
- IV Para:Conclusion – Draw solutions and conclusions.
3- Author Bio- Use the name & info of the author as resource box.
POINTS TO REMEMBER-
1- Give a title that catches the attention of the reader.
2- Begin with a striking opening sentence which addresses the readers and gets them interested in the topic.
3- Present a strong argument for your ideas supporting it with evidence or elaboration.
4- Use linking devices (however, therefore, although, even though, in order to…) to make the composition appear a whole.
5- Introduce a new point at the beginning of each paragraph that follows, to strengthen your ideas.
6- Develop your ideas as much as you can to make them interesting and substantial.
7- Conclude with your strongest point.
8- Use passive voice, humor, emotive language, rhetorical questions to provide a specific effect.
9- Use bullet sign to discover various services or important points in the body section.
10- Use summary at the end of the article which is a kind of overview of your entire content.
11- According to Google’s updates, use keyword density 2 to 3%. It depends on an article’s word length.
{Density= How many time use the word / Total number of words)*100}
12- Highlighted targeted keywords with appropriate meaning in entire content.
BLOG WRITING
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Like as Article, Blogs also have their own priorities. So before writing a perfect blog, we should remember few things which are as follows-
1- Understand your audience.
2- Start with a topic and working title.
3- Write an introduction to the topic on which you want to write a Blog and make it captivating.
4- Use Headers and Sub-headers.
5- Use lists.
6- Use punctuation.
7- Short paragraphs.
8- Font type – Sans-serif & Verdana.
9- Font size – use a font size of 20.
10- Be bold – use bold text to make a splash and highlight important keywords.
11- Drop the italics – use important keywords with that.
12- Capital letters – Use capitals for proper nouns and at the beginning of sentences but avoid writing all in capitals.
13- Whitespace like “—“.
14- Be consistent – Use relevant content to services or keywords.
NOTE – As per Google Webmaster’s guidelines, The content should be unique & fresh. Article & Blog must be relevant to your topics which is denotes your website’s appearance. One more thing which should be always remembered i.e you need to do perfect On-Page Optimization to get more traffic & impression.
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