Google AdWords can act as a boon to your business. It can significantly affect the traffic generated on your website and can help your business prosper and grow. Although, using Google AdWords is a tricky job, and it will help you generate traffic on your website only if you use it correctly and wisely.
This article will give you an idea about the mistakes that you must avoid while using Google AdWords.
- Advertising Extensions
One mistake advertises make while using AdWords is not fully utilizing the ad extensions. Users may put up to 3-4 extensions but rarely do they utilize the full set of 9 extensions. The performance of your AdWords can significantly increase with the number of advertising extensions used. Advertisers fail to understand this. If you have a high number of extensions, then you will be able to occupy more space on the first page of Google. This will increase the traffic on your website.
- The Number Of Keywords
Another mistake made by users is that they use too many keywords. Advertisers usually think that the more the number of keywords, the better will be the result. Although this is not the case! A small group of well organized AdWords is better than a large unorganized one.
- Customer Lifetime Value
Customer Lifetime Value or LTV is an important metric. It tells you how much value a single customer will bring to your business throughout their lifetime. Hence, this metric can help you decide the amount of money that you should be spending on AdWords to attract the attention of potential customers. If you’re LTV is low, then you will have to accordingly spend money on AdWords. You will have to use cheap keywords and bid a lesser amount of money in case of low LTVs. On the other hand, if you’re selling a high-end product and your LTV is high, you can afford to spend a good amount of money on acquisition using AdWords. This metric helps you to avoid silly mistakes like overspending on AdWords.
- Organized System
To increase your traffic using Google AdWords, you must follow an organized system. Firstly, you must have relevant information on conversion statistics. This statistic tells you how much money you have to spend on advertising before you can sell one product. Secondly, you must run your Google AdWord camping until you have recovered your initial costs. After you have recovered your costs from the sale and you have a profit, you need to reinvest into more ads and also increase your AdWord budget by a little amount of money. In case you are not able to recover the initial costs, then you need to switch to free traffic until you have made a profit. Such an organized system will help you maintain traffic and business on your website.
If you do not make the mistakes mentioned above, you are good to go and can expect an increase in the traffic of your website and also an increase in your business profits!
Apart from that there are lot of secrets about Google AdWords which can be very helpful for you. Visit now!