Hey, I am Navin Govil. Founder of SEO Treasures. I am a skilled and experienced Digital Marketing Consultant, currently based in the capital city of India. I have been serving clients for the last 5 years and also training the young aspiring professionals who want to make it big in the world of Digital Marketing.
I have a thorough understanding of the digital marketing strategy for different brands and can manage all the channels required for a DIGITAL MARKETING CAMPAIGN. Having worked with more than 100+ brands from different industries, I can help you get a strong visibility for your brand. I love to work with start-ups and other organizations because it is more challenging to grow their online presence.
Digital marketing has different aspects. This is an ever growing market and therefore a company would need different professionals to manage their brand.
Have a look at the major modules in digital marketing:-
- Search Engine Optimization
- Social Media Optimization
- Social Media Marketing
- Pay Per Click
- SEO Algorithm
Search Engine Optimization –
More popularly, it is known as SEO. It is one of the most difficult and complicated skills to master. Every year, Google is changing its algorithm and sometimes it is more than 200 times a year. What this means is that there is no constant rule which will work for your brand.
For a blog post, it is very crucial to choose the right keyword and this should be done on keeping your competitor in mind. On page optimization is an important part of SEO as it helps to make the content search engine friendly.
The next task is to promote your content. Social channels are used to promote the content. There are certain other tricks like making use of the PR coverage or one can also share the blog link in different communities.
Social Media Optimization –
You must be aware that Facebook don’t want you to get free likes and therefore the concept of organic reach is slowly diminishing. Nowadays, it has become very important to run social media ads among the right target audience.
One of the biggest advantages of social media is its ability to distribute content to much larger audience-compared to any other mediums. Sharing an article on social media can instantly get thousand views and those readers may share it on their timeline.
Social Media Marketing –
Promoting content through the different social media channels is one of the most important aspects of a marketing strategy. It helps you to engage with your prospective customers as well as create brand awareness about your product.
For a successful paid marketing campaign on social media, one needs to check the metrics regularly so that they can make the essential changes in the campaign. You have to track how many leads you are generating on a regular basis, how many people are visiting your website and how many of the visits are converting into sales. If it’s done right, it can help your business grow.
Pay Per Click –
One of the quickest ways to get the attention of your prospective customer is through PAY PER CLICK advertising. From GOOGLE AD WORDS to YAHOO SEARCH MARKETING and there are many other tools you can use to display ads in the sponsored area of the search results. You will only pay when someone clicks through the ad and visits your website.
Google Ad words –
When it comes to the organic traffic, it might take a lot of time. This is exactly why professionals are now making the most of Google Adwords and Bing Ads to get instant traffic on their site.
Google Adwords can assure you with high-quality traffic. Performance can differ depending on the geographical area you have chosen. Set up ad words according to the data you receive through Google Analytics.
SEO Algorithm –
Each and every business wants their website to rank higher in the search engines. The more you rank the more traffic you will get on your website. According to Google, it’s the most relevant website which should come to the top; websites that meet the needs of the users who’re searching for it.
Every now and then, Google is coming up with changes in its ranking algorithm. Some of them are minor, and others can have a big impact on the search engine ranking of your website. So if you’re also struggling with your website rankings on search engines, you are at the right place.
Would you like to know more about digital marketing? Tell us in the comments section.